Dairy alternatives are increasingly popular among consumers seeking relief from allergies and improving their general well-being, as evidenced by the statistics.
To say that the volume of research done to determine whether oat milk is healthy or not is intense would be an understatement. In this article, we’ll look at what’s at stake in the oat milk market, and why? We’ve compiled a comprehensive list of frequently asked questions about oak milk, as well as some that have been left unanswered.
Did you know that oat milk is sold all over the world? Its the market is updated on a regular basis based on how much the market value has changed? Oat milk was predicted to be worth $2.19 billion in the year 2021 on the global market. Near to the 2 billion and half a million threshold, if not quite there yet
For the next seven years, what is the projected growth rate? The retail figure is just under 15%, but even so, this is an incredible cycle of expansion.
Table of Contents
- Statistics on the Oat Milk Market for the Year 2022.
- What triggered the dramatic shift away from cow’s milk in the first place?
- In the Oat Industry, who are the major players making waves?
- What is the Oat Milk Forecast for 2022?
- The Use of Milk by Consumers Has Changed in the World
- The Delight Is in the Packaging
- Shopping for Milk Online Versus Going to the Store
- Where will that growth be most rapid?
- Who Are the Up-and-Comers in the Oat Milk Industry?
- What is the estimated value of the Oat Milk market as a whole during the next few years?
- Within the Oat Milk Market’s expanding section, what is now the most influential segment?
- In 2022, what are the most anticipated trends?
- Is Oat Milk in Short Supply?
- How Do Stakeholders See the Main Advantages?
The fiber content of oat milk may be one of the most talked-about aspects of the product. While boy cow and almond milk barely scrape by with 1 gram of fiber each, oat milk emerges and smashes the rest with more than 2 grams of fiber. In total, the following nutrients can be found in oat milk:
- A calorie intake of 120
- 5 grams of fat in total
- 0.5 grams of saturated fat per serving.
- 2 grams fiber
- Serving size of 3 grams of protein
- 16 grams carbohydrates
- 7 grams sugar
Oat milk’s most well-known drawback is the fact that it contains a lot of sugar. Despite this, oat milk contains less sugar than cow milk, which contains nearly twice as much sugar.
In addition to the 25 percent Vitamin D content and the incredible 35 percent RDA calcium content, the tasty beverage contains other vitamins and minerals.
What triggered the dramatic shift away from cow’s milk in the first place?
Well, as shown in the global report organized and gathered in 2021, “Lifestyle changes, urbanization, and shifting dietary preferences have resulted in an increase in the demand for nutritive food in the Asia Pacific, which is likely to spur the market statistics.”
The most significant shift in lifestyle has occurred in a single generalized area, which has resulted in a massive cultural shift. The traditional food pyramid that we learned about in elementary school is gradually changing as people search for better ways to substitute organic foods for processed ones.
This huge discrepancy reflects the fact that forecasts for the Oat Milk Market Statistics in 2022 will be volatile. In spite of this, it is clear that investors have a lot to gain and that profits will increase significantly in 2026-2028.
In the Oat Industry, who are the major players making waves?
As expected, the “oat milk” and “oat food” industries are extremely competitive. In that due consideration, here are some of the best-performing companies in the oats industry:
- Thrive Market
- HP Hood LLC
- Califia Farms
- Rise Brewing
- Pacific Foods
- Happy Planet Foods
- The Coca-Cola Company
You can see the results of this year’s rankings in the table below.
For harvesting the oats, they use, these 10 companies have used some of the most innovative advertising and industry techniques. All of these businesses start with the premise that the oats they use come from farms that support the “organic initiative.” These are oats that have not been treated with pesticides or hormones in any way.
What is the Oat Milk Forecast for 2022?
When it comes to predicting revenue growth, it’s fairly straightforward. On March 9, 2022, Expresswire released an all-exclusive glance at “analytics of market size, share, revenue, production, consumption, gross margin, and price,” among other things. This is a condensed version of what the 2022 market will look like based on top company players, regions, and end-user outcomes.
To see how quickly a new product is gaining popularity and moving in the direction of greater profitability, look no further than the Oat Milk Market Statistics for 2022.
When all of these areas are taken into consideration:
- North America: Mexico, Canada, and United States.
- South & Central America: Argentina, Brazil, and Chile.
- Middle East & Africa: Saudi Arabia, Egypt, UAE, Turkey, and South Africa.
- Europe: UK, Spain. France, Russia, Italy, and Germany.
- Asia-Pacific: India, Australia, China, Japan, Singapore, South Korea, and Indonesia.
According to one estimate, the projected 15 percent growth margin for 2028 will rise steadily through 2022. Based solely on international standards and the fairness of oat prices at local grocery stores. When oats climbed far above the call to action, this tactic was applied throughout the 2019-2022 scale. Using the last three years, as an illustration, the company Oatly demonstrates how they have increased their sales and market share. In 2020, the company achieved a huge margin of 212 percent in the stock market.
The Use of Milk by Consumers Has Changed in the World.
When milk prices skyrocketed, do you remember how much it cost? In the last few years, many oats milk brands have found a way around this problem by producing high-nutrition “oat milk” that is organic and packed with vitamins and minerals.
In Oatly’s eyes, there was a consistent increase in the use of hand sanitizer when the world started rolling. Milk prices began to rise steadily along with inflation in many of the countries depicted in those graphs studied by Oatly.
By focusing on organic and unfiltered oats, with celebrity endorsements and no-nonsense product claims, Oatly may have found a loyal customer base among North American families. Oat milk is now the second most profitable food item in North America. Whereas in Asia, that sale indent is starting to be matched by the Asian market.
|Brand||Percentage||Total Unit Sales Based on Country|
|Minor Figures||100%||United States|
|Planet Oat||9.8%||United States|
|Private label||1%||United States|
|Good Karma||0.3%||United States|
The Delight Is in the Packaging
Another aspect of the oat milk market worth investigating is the kind of sustainable packaging used by the leading players. It ultimately boils down to which option is best for the environment: recyclable or biodegradable. As the focus shifts to plant-based milk or beverages, this implies that packaging will need to correspond. It’s worth noting that Oatly (as previously mentioned) has provided easy-to-recycle cartons made of biodegradable materials. When conducting research on oat milk, it is important to know who the oat milk buyers are and why they have switched their attention to sustainable packaging.
Carton packaging is expected to rise quietly, while bottles will be phased out completely. This boils down to which materials are easily recycled or broken down to help screen out the highly used dumpsites and enormous waste problem that a majority of countries experience.
In addition, cartons were found to extend the product’s shelf life, reduce transportation costs, and provide consumers with greater convenience and security.
Shopping for Milk Online Versus Going to the Store
It’s not a surprise that oat milk saw the greatest increase in online retail sales in 2019. Families were encouraged to use shopping apps because of the discounts they would receive. Using the app checkout system, this would be simple to do. Due to the general covid-19 restrictions, grocery stores have been forced to restrict the number of customers who can shop there. This transition from online retail to in-person supermarket shopping has seen the highest increase in consumer shopping ever.
During the forecast period of 2019 to 2028, the profitability market for digital retail vs. in-store shopping showed a 14.10 percent increase.
Where will that growth be most rapid?
This was a hotly contested topic and since there is a nearly 8-year gulf, the fast-approaching details have been able to forecast that the Asia-Pacific region could overtake the rest of the globe in the oat milk market by 2028.
Who Are the Up-and-Comers in the Oat Milk Industry?
Newer companies that have already been featured on multiple “try these” lists by publications such as VegOut will be reviewed.
- Minor Figures
- Good & Gather
- Simple Truth
- Goodmylk co.
- Better than milk
- Trader Joe’s Oat Milk Brand
Below is a bar graph depicting the year-over-year revenue growth as well as the percentage change in the value of consumer goods in April 2022.
|Brands||Revenue 2021||Percentage increase 2022|
|Largest Cow Milk Brands||$56 million||3.6%|
|Largest Plant-Based Milk Brands||$20 million||4%|
Using the bar graph above, you can see how revenue fluctuated between the first quarter of 2021 and the current quarter of 2022.
Despite the fact that some of these companies, such as Silk, have become well-known in the food industry, it should be noted that these companies are relatively newcomers to the oat milk revolution. And when a brand launches a new product, it is a sign that the company is being reinvigorated.
What is the estimated value of the Oat Milk market as a whole during the next few years?
An estimated $995.2 million in oat milk revenue growth could be possible by the year 2028, as predicted by the market.
Rather than seeing any decrease in inflation, this estimate has fluctuated over the last three years. Oat milk products, which have a longer shelf life than normal cow’s milk and almond or soy branded milk products, are becoming more popular as inflation rises in some regions, such as North America.
Within the Oat Milk Market’s expanding section, what is now the most influential segment?
Disruption factors are frequently mentioned as the most influential segment in the oat milk market’s expanding section. Distribution will change the most as the amount of oat milk consumed grows and new consumers try the product on a daily basis, if not hourly. Quality over quantity may be the mantra of the oat milk industry but there is a pressing need for improved distribution factors that must be addressed.
The oat milk product’s largest demographic has been revealed by the distribution channels. Based on the collected data, the majority of customers are middle-aged men. Health and anti-aging properties have received a 2022 seal of approval, so this makes the most sense.
While many expected this product to appeal to female health lifestyle influencers, the industry instead shifted its focus to middle-aged men as its primary demographic. Why? This is one of the most difficult groups to persuade to adopt new habits and adopt new ideas. If this demographic begins to incorporate oat milk into their daily routines, it indicates that oat milk will be able to compete with cow’s milk in most regions of the world. This could be the most significant shift in consumer behavior in recorded history.
In 2022, what are the most anticipated trends?
What is it about oat milk that has made it so popular in 2022? According to numerous studies, there was a significant shift in food allergies in the years 2020-2021. After noticing that they were either lactose intolerant or had developed an allergic reaction, tens of thousands of people decided to switch to oat milk instead of cow’s milk.
Oat milk is very much the smarter and better alternative because of its positive effects on the body’s organs when consumed on a daily basis. Many people are switching to oat milk to cut back on their coffee intake because it gives them an energy boost without the crash that comes with caffeine. As a result, oat milk has become increasingly popular with Starbucks orders.
Is Oat Milk in Short Supply?
As far as the studies can tell, yes and no. Oat milk’s global supply has been steadily decreasing as more people buy it. Even though Oatly may be out of stock almost everywhere, the company’s technical goal is to expand its distribution networks so that everyone can enjoy the product at some point.
How Do Stakeholders See the Main Advantages?
From 2019 to 2028, the comprehensive market report included enough quantitative information to identify the most promising business opportunities in the oat milk industry.
It is hoped that the highlighted factors or potential points will benefit stakeholders by highlighting the power of customers and suppliers to assist in making profit-oriented decisions making and building their supplier-buyer relationship.
When it comes to analyzing the international oat milk market size and segmentation, this challenging analysis helps to identify the current market opportunities
In terms of oat milk production, we’ve identified the key regions that will see the most progress. There will be more marketing in all advertisements for this oat milk market area as well.
As well as helping journalists break new ground in this exciting new venture, this report will give stakeholders and stakeholders in the oat milk industry a clear picture of the current state of play.
|Revenue %||Year||How much|
|Increase in Revenue||2021||2.19 billion|
|Increase in Revenue||2028||6.45 billion|
As oat milk consumption continues to rise in 2022 and beyond, oat milk investors will want to be at the pinnacle of it.